Re-branding Oklahoma: New plates, new signs - KTEN.com - Texoma news, weather and sports

Re-branding Oklahoma: New plates, new signs

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Oklahoma's lieutenant governor wants to redesign the state's license plate. (KTEN) Oklahoma's lieutenant governor wants to redesign the state's license plate. (KTEN)
Oklahoma Lt. Gov. Matt Pinnell wants to make the state's welcome signs more "selfie friendly." (KTEN) Oklahoma Lt. Gov. Matt Pinnell wants to make the state's welcome signs more "selfie friendly." (KTEN)

Oklahoma Lt. Gov. Matt Pinnell says he wants to overhaul the state's license plates, welcome signs, and even its reputation.

"Oklahoma is a beautiful state," said Talequah resident Davic McAtee. "They need something to... you know... bring the tourists in."

The current light blue-and-white scissortail design license plates haven't been too popular since they were unveiled by Gov. Mary Fallin in 2016. There's no estimate what it will cost to replace them.

"The license plates don't bother me too much, but I have heard people say that you can't figure out what it is... you can't see the bird that's in there," said Tulsa resident Bob Murphy.

The lieutenant governor (who also serves as the state's Secretary of Tourism and Branding) also said he wants the highway border signs welcoming visitors to be "selfie-ready," and he is keen to steer away from Oklahoma's unofficial slogan "Oklahoma is OK" and change it to something more iconic.

"It really doesn't matter," said Tracy Duke, who hails from Lufkin, Texas. "I think people look and see Oklahoma... you know, they don't need to see different things."

Matt Pinnell's office is conducting a survey to help create the state's new brand. 

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