(KTEN) — Travel Oklahoma's new animated promotional campaign stars the well-known character Bigfoot along with some of his animal friends as they travel, across Oklahoma, visiting Little Sahara State Park, Natural Falls, and Tally's Cafe on Route 66.

Seeing the popularity of movies like Coraline and some of the stop-motion animation really taking off, we found out that there was a studio in Oklahoma City," said Oklahoma Tourism and Recreation Department executive director Shelley Zumwalt.  "That actually is a premiere studio that has worked with LEGO and Hasbro and different impressive companies."

The production took a total of four months, with all the work completed in its home state. 

"The people that work on these types of projects really love hand-crafting things, and we love the film-making experience," said Loud Cloud Animation creative director Mason Drumm. "So to be able to do what we love right here in Oklahoma City, telling Oklahoma stories, is really a dream for us."

On the list of Sooner State parks is Lake Murray in Ardmore, Oklahoma's first and largest park. 

"Lake Murray is a gem," said Zumwalt. "It's a park I went to growing up. There's days on the lake that I can think back to instantly being a kid and having a beautiful time there."

The overall goal of the new campaign is not only aimed at promoting tourism, but also highlighting the state's biodiversity. 

"Tourism is the third-largest industry in our state," said Zumwalt. "So when we're talking about economic activity, really, we're kind of the unseen powerhouse that is generating a lot of activity, especially during the summertime."

A scene from the Find Yourself in OK promotional film.

"If you're an Okie, I hope it makes you nostalgic and proud," said Drumm. "If you're a prospective traveler, I hope it inspires you to book a trip to see the beautiful state."

"It's just like a love letter to Oklahoma," Zumwalt added.  "We hope that people inside the state and outside the state really take a look at the beauty and the opportunities for tourism in Oklahoma."