DURANT, Okla. (KTEN) — Pro Football Hall of Famer and former Dallas Cowboys star Emmitt Smith is partnering with Choctaw Casinos and Resorts. 

Smith joins fellow Cowboys icons Troy Aikman and Darren Woodson and Texas Rangers legend Ivan "Pudge" Rodriguez as part of the "Where the Players Play" campaign for the casino. 

Smith will be featured in a commercial that will air during the Super Bowl on Sunday. 

"The genius behind it all is the creativity behind it all and how it all comes together," Smith said. "I'm hoping that there are some parts in there that's funny, that's real, that's entertaining, and that's inviting."