DENISON, Texas (KTEN) — The North Texas Coffee Fest is the place to be Saturday for caffeine enthusiasts.

The event will begin at Ethos coffee in Denison at 11 a.m. and will continue at five other coffee shops along Main Street.

"It's been really beautiful to see people get more like, excited about craft coffee," said Rob Ginn, manager at the White Rabbit Coffee House.

You can't have a festival without a product people love (or even sometimes hate), and coffee is certainly that.

Whether what fills the cup is simple, complicated, or even adventurous, most Texomans have their favorite brew... the only real question is how many cups are needed to get you through the day.

The North Texas Coffee Fest is not ticketed, and is free to attend.