AI is a 'necessary evil' for Texoma Realtors
SHERMAN, Texas (KTEN) — Learning how to utilize artificial intelligence can be easy, but it can also be dangerous if you don't know what you're doing.
And what can be helpful to business owners could be an exit ticket for their employees.
"How's it going to impact?" asked Michael Tritthart, an instructor for using AI in business. "Is it good? Is it bad? Is it a tool? Is it a replacement? We need to understand the full spectrum."
Texoma realtors learned about artificial intelligence tool ChatGPT on Thursday and how it can help them at work.
"I can go in, and instead of sitting in front of a blank whiteboard going, 'What's the ten video topics I should be doing today?' I can have that created in a matter of seconds," Tritthart said.
"I was shocked at how invasive it is and how much it's already being used," said Kristi Hamilton, co-owner of Premier Real Estate. "But it's something that I know is kind of a necessary evil."
Seminar attendees were also shown how scary AI can be.
"There's good guys using AI and there's bad guys using AI," said Tritthart. "We have to be aware of who those individuals are and their organizations."
AI has been used by many businesses in recent years, and Tritthart said 51 percent of businesses are now considering laying off employees and replacing them with artificial intelligence tools like ChatGPT.
"Smart boards, powered up by ChatGPT," said Tritthart. "You and I, we walk in to order our food, we just order from the screen, tap our credit card, and here comes our food. No more $15-an-hour cashier."
Tritthart recommends using AI as a reference, and to not let our brains turn off when we use computer assisted technology.
"I don't want to lose the personal touch or the human aspect of things, but as far as giving ideas about marketing and that kind of thing, I think I'll definitely use it," Hamilton said.