DAVIS, Okla. (KTEN) — The Davis Chamber has launched an initiative to help local businesses: Leveraging the Economic Advancement of Davis.

The LEAD project is a micro-match grant which lets interested business owners apply for funding from the Davis Chamber with the purpose of upgrading retail storefronts to help attract customers.

Rolanda Rogers, who's been operating her business for 17 years, believes the project will help the way tourists view Davis.

"This has never been done before," she said. "This is a fantastic idea for a little town like ours to be able to do things to improve our Main Street and the view of our city."

As the Oklahoma Department of Transportation continues State Highway 7 construction work downtown, Chamber executive director Brandy Baldwin believes the LEAD project will compliment the road work when complete.

"It's just going to make downtown a more appealing place to be," she said. "In partnership with downtown businesses, we wanted to make opportunities for them to be able to add to those places."

Although the project is in its infancy, there are already plans for it to develop in the coming years.

"We hope that we would be able to grow into something like a facade grant or something on a larger scale," Baldwin said. 

Baldwin adds that the funding for the LEAD project comes from the Chamber's 2023 budget.