Car sales still stymied by chip shortages
DENISON, Texas (KTEN) — Since the start of the COVID-19 pandemic, manufacturers have been finding it difficult to meet the demand for new vehicles due to supply chain issues for crucial computer chips that are the brains of modern cars and trucks.
More than three years later, the silicon shortage remains an issue.
"We're getting more inventory in, and that is great for us, that is great for consumers," said Blake Utter, owner of Blake Utter Ford in Denison. "But as far as chips are concerned, the fewer the chips a vehicle needs, the more likely you are to get one right now."
Jeff Yuree bought a new truck, but not all of its features are functioning.
"Park assist, seat warmers... there's several things on that pickup that don't work because they couldn't get the chips, and still haven't got 'em," he said.
What began as a months-long wait has now turned into a full year of waiting for the vehicle.
"We ordered a new pickup in February and got it in August, and when they delivered it to us it was missing some chips," Yuree said. "We still don't have the chips."
The demand for cars — combined with the chip shortage — has dealerships working double time to meet the needs of buyers.
"Customer satisfaction has been such a talking point for the car industry for as long as I can remember," said Utter. "And, that's the name of the game, and that will continue to be the name of the game until the car industry no longer exists."
Utter says with significant supply chain issues continuing, not all products and parts are getting to dealerships as fast as they should be.