Former Cigarette Model Speaks Out Against Tobacco - KTEN.com - Texoma news, weather and sports

Former Cigarette Model Speaks Out Against Tobacco

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A man who was once the face of Winston cigarettes is now speaking out to teens about the dangers of smoking. The former male model spoke at Carter County schools about his time in the industry and claims teens are the tobacco companies' number one targets. KTEN's Hailee Holliday reports.

David Goerlitz, promoted cigarettes for seven years before deciding to warn teens before it's too late and they become addicted.     

According to the American Lung Association, each day 4,000 people under 18 light up their first cigarette and almost 1,000 of them will become regular smokers.     

Goerlitz quit smoking and promoting for Winston during The Great American Smoke Out in 1988 after his brother was diagnosed with lung cancer.     

He now travels around the United States, informing teens on the dangers and consequences of tobacco.

Goerlitz says, "The tobacco industry doesn't have a very close relationship with integrity or honesty, and I like to bring that to the level of awareness proportionate to the havoc that it wreaks in society.'

Goerlitz says his primary targets are middle school students, because they are easily manipulated and many teens are already addicted to tobacco by the time they reach high school.     

Goerlitz says he is the only former cigarette model promoting tobacco awareness. The former Marlboro man, Wayne McClaren, who also spoke out against tobacco, died of lung cancer.

Hailee Holliday, KTEN News