What if the key to making your business successful didn’t even work there?
A good courier service can make or break your business. Fast deliveries build loyalty and expand your brand; slow deliveries mean you get left in the dust by the competition.
To truly stand out, your business needs to have the best courier service available. Here’s our guide to picking the courier that is best for your business needs.
Exact courier needs may vary from business to business. But one thing they all share in common is a need for speed!
For example, your customers are expecting a fast delivery. It’s important that you choose a courier that can really bring the speed when you need them to.
Keep in mind that customers are often willing to pay a premium for speedy shipping. This can help to offset the cost of things like same-day courier service.
Your business will benefit in many ways if you choose a same-day courier. To learn why, you’ll need to go and find out more.
Let’s say you found a really fast courier. Here is an important question: how well do they handle unexpected situations and pressure?
That’s why experience really matters when it comes to courier quality. And why you must avoid the temptation of new couriers who wish to disrupt the industry.
Remember, courier speed and quality depends on factors like network and reach. Established couriers will have a superior network and superior reach compared to their competitors.
Established courier services have also been around long enough to develop a reputation. It’s important that you investigate exactly what their customers have to say about this business.
Word of mouth is one of the best ways to find a great courier service. And there are a couple of easy ways of finding what people are saying about the business.
First, check for testimonials on the courier website. These are a refreshing alternative to traditional advertisements and let you see what real people have to say about their experiences.
Second, check online for other formal and informal reviews of the courier. This can include anything from Yelp and Google reviews to public conversations happening on Twitter and Facebook.
Between these two kinds of testimonials, you can get a better idea of any given courier’s strengths and weaknesses.
There are two natural questions to ask when choosing a courier: what will you be shipping and will they be able to ship it?
For example, most couriers have no trouble transporting small packages. But if you are shipping something very large and very heavy, you may need to find a more specialized carrier.
At the bare minimum, you need to make sure that your chosen carrier is able to ship the various package sizes and weights that you are sending out. Additionally, it is good to determine how they calculate weight and cost (more on cost later).
Location is one of the most important aspects of choosing a courier. And in this case, “location” has a couple of very different meanings.
You may want to choose a domestic courier because it makes it easier for you to contact them and resolve potential issues. And it is also a good idea to choose a courier that has offices in the countries that you are shipping to.
It is for this reason that many businesses hire multiple couriers. One courier handles their domestic shipping needs while another courier handles their international shipping needs.
That may sound like a lot of extra work up front. However, this ensures that you can deliver to your domestic and international customers with the speed and accuracy that they demand.
We have focused a lot on the speed of your courier. Keep in mind, though, that safety is just as important!
It doesn’t matter if the courier can rush products to customers all over the world if those products arrive in damaged or distressed conditions. This is one of the reasons that you must verify that the courier has experience shipping the sizes and types of items that you sell.
Don’t forget to find out how they prepare these items for shipment. This lets you personally verify how safe your products will be during shipment.
Sometimes, what you need from a courier service is easy enough to figure out. What do your own consumers care about? Customer service, of course!
As we discussed before, the courier service is so important because it represents your ability to fulfill your promise to your customers. When your products are late, your customers see you as not caring about their own needs and desires.
Therefore, a courier is only as good as their customer service. If there is a breakdown in communication or shipment, you need to be able to hash it out with the courier as soon as humanly possible.
Make sure you have a direct point of contact for courier customer service. The last thing you want is to be stuck in a phone tree in an emergency situation!
We all want to save money when it comes to hiring third-party services. However, we all know the simple truth: you get what you pay for.
When you’re shopping around for a courier, be sure to get a full breakdown of what everything is going to cost. Make sure there are no hidden fees or dramatic price hikes for things like heavier shipments.
Chances are you don’t want the cheapest possible courier nor the most expensive. Instead, you want to find the perfect mix of available services and affordable prices.
Now you know how to find the best courier. But do you know how else to help your business grow?
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