Ardmore merchants hoping for profitable holiday - KTEN.com - Texoma news, weather and sports

Ardmore merchants hoping for profitable holiday

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Downtown Ardmore has a fresh new look for the Fourth of July. (KTEN) Downtown Ardmore has a fresh new look for the Fourth of July. (KTEN)

ARDMORE, Okla. -- Ardmore is gearing up for what should be a busy holiday weekend.

With its strategic location between Lake Murray and Turner Falls, Ardmore is usually a hotspot for travelers on the Fourth of July. The weekend always gives the town exposure, but businesses benefit the most.

"I get excited about every holiday weekend, because I know that will usually bring traffic down," said Ardmore Emporium owner Stephanie Choate.

The city hopes downtown's fresh new look along Main Street will lure more shoppers than past holidays.

Once the weekend is over, businesses are hoping to carry that momentum through the rest of the summer.

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