Tanning salon owners are creating innovative, client-friendly locations with the addition of all types of wonderful body care offerings on their services menu. Offering more than one tanning booth or tanning bed, they have grown into premiere locations that care for the whole body well being and appearance. In doing so, their profit margins are rising and their client base continually grows in order to make a sustainable and enjoyable tanning salon business.
Choices for Tanning Salon Owners
With many salon options to choose from, you can compliment your great tanning sessions with any service that your clients would love to experience. Here are some services to consider in growing your tanning salon into the place everyone wants to be pampered!
For Feet and Hands: Offering great manicures and pedicures and having a dedicated space for these features can be a real bonus in your tanning salon. Be sure the space is separated from other areas, or has very good ventilation (watch for those nail lacquer and acrylic monomer odors!) and these can be great money makers.
Providing therapeutic hand and foot massage and skin treatments is another very popular service that tanning salons can offer without a large dedicated space for technicians or airflow.
For the Face: From teeth whitening offerings to ultrasonic facials, makeup services or microblading there is a plethora of facial services your salon can offer. Lash extension are increasingly popular with most salon visitors and bring in a steady revenue stream without taking a large space in your salon. Facial skin care and nutrient-rich masks have never been more important, with sun damage or blemishing and skin imbalances- treating your clients to specialized facial care services tailor-made for them is a very popular choice for tanning salon offerings. Providing makeup services so the client is ready to hit their event directly after their tanning session is a great way to provide an easy service that makes everyone happy.
For the Hair: Care for their hair! With a beautiful tan, clients love the full treatment of leaving the salon with a beautiful style. Whether you offer full washing with healthy, deep conditioning treatments, or a gorgeous blowout, clients like to know that receiving hair and body care in one place is always readily available to them. For the tanning salons that wish to offer full hair services, you can provide temporary or permanent coloring and hair extensions to make their tanning experience even more complete and special.
For the Whole Body: The most popular salon service choices today are those that provide a whole body experience. The excitement around Whole Body Cryotherapy and it’s healing effects is becoming the go-to treatment for pre-tanning sessions. It provides the skin with improvements in blemishes and helps to promote collagen stimulation, revitalizing the skin in order to be in its best condition before a tan. It also provides many pain relieving properties for the joints and muscles, and is a fabulous and quick recovery therapy after strenuous workouts. Other very popular choices include laser hair removal, for a smooth and even skin before tanning. Waxing, deep tissue massage, acupressure, hot stone massage and full body wraps for shaping and weight loss are extremely popular services that are very complimentary to tanning sessions. Float provides a relaxing break away from the sensory world and is a much desired service for those who need to unwind from the busy world.
Providing a sauna experience and a shower is also a great way to give the whole body healthy experience to your clients for a moderate investment with a good return.
Bridal Service Packages & Men’s Services: More and more salons offer packages to compliment their tanning sessions, for bridal party groups, mothers of the bride and groom, or simply packages for a girls spa day gift.
Men’s grooming services are an important addition to any salon, with waxing, beard and hair treatments to go along with a great tanning session. Men often prefer the package-type offering, in order to get all of their services accomplishes at once, without multiple visits to the salon.
If you do not have the dedicated salon space you can also consider partnering with another local salon to offer packages for services they offer, and make referrals to your clients in exchange for a set percentage. Partnering with other salons can be a valuable referral revenue stream.
There are a wide variety of potential services to choose from which will compliment your tanning salon and provide growth success alongside the best in client tanning salon experiences.
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