
KTEN Television Overview
· NBC Affiliate for North Texas & Southern Oklahoma
· Sherman/Denison/Ada/Ardmore DMA
o DMA Counties: Grayson, Bryan, Marshall, Choctaw, Love, Carter, Murray, Pontotoc, Coal, Marshall, Johnston, Atoka, Pushmataha, Choctaw
o Peripheral Counties: Fannin, Lamar, Cooke, Montague, McCurtain, Jefferson, Stephens, Garvin, McClain, Cleveland, Pottawatomie, Seminole, Hughes, Pittsburg, Latimer
o Impacting television viewers with standard network signal, cable broadcast and now satellite television subscribers.
· Market Size: 242,000 Households 575,000 Viewers
· KTEN – 50 year heritage in North Texas and Southern Oklahoma
· News Leader in – delivering 5 1/2 hours of news each weekday – KTEN News Today, Midday News, 5pm News, 6pm News, 10pm News
· Weather Experts – Unparalleled weather coverage from our Full staff of certified Meteorologists – with over 50 years experience forecasting and observing weather in North Texas and Southern Oklahoma.
· # 1 Daytime programming – Oprah & Dr. Phil continue to dominate the market and experience double and triple digit increases with women, men, and adults
· Wheel of Fortune keeps rolling along as a consistent market leader - drawing in substantial numbers of new viewers – up almost 25%
· Substantial audience growth over the past 2 years
Ø KTEN News Today is on fire! Up over 100% with Adults 18-49 and up 57% with Adults 25-54!
Ø KTEN News Midday is where Texoma is turning for daytime news - up with Adults 50% - 300%!
Ø The growth trend continues with News @ 5, 6, and 10 as each broadcast draws in new viewers by the day resulting in double-digit increases with key adult audiences.
Ø The Tonight Show is stronger than ever as Jay Leno delivers more Adults 18-49 and Adults 25-54 up more than 40% from May ’04.
· Integral part of community supporting Red Cross, Goodwill, United Way, Boys & Girls Clubs, Chambers of Commerce, and numerous civic and community events/organizations.
*Source: Nielsen Media Research May/04, Feb/05, May/05