Sherman Target Says Goodbye to Gender Labels on Kids' Products - KTEN.com - No One Gets You Closer

Sherman Target Says Goodbye to Gender Labels on Kids' Products

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SHERMAN -- Target announced a nationwide policy to exchange gender terms like "boys toys" or "girls toys" with neutral labels like "kids" last week. The Sherman location rolled out the changes this week. 

 The company will also do away with pink and blue backgrounds. 

"When I first heard about Target, I thought, well that's kind of ridiculous," said Jeanne Goodner, a counselor at Child & Family Guidance Center of Texoma. "Then I thought, no, it isn't, because that limits them. It could limit a boy or a girl." 

She said stepping outside the gender box when it comes to the toy box is positive. 

"It's very good for little girls to play with dolls," Goodner said. "It helps the nurturing. "It helps them to learn about families just like it does little girls." 

No matter what kids reach for in the toy isle, Goodner said it's not a sign of sexual orientation.

"There's an idea that they might be gay or lesbian, if that's a concern, that's not an indicator of anything," she said.  

The change for Target comes after customers questioned why some marketing was necessary. In a statement the store said "In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not." 

"I'm not surprised," said Jackie Brand, a Target customer. "Everything has got to be so politically correct, but there's more things to worry about than labels on toys." 

Sherman's target rolled out the changes this week to mixed reactions.

"Yes, kids play with different toys, there's nothing wrong with that at all, but i think at some point we've gone too far on emphasizing our differences," Sandy Keller said.

As he buckled his small son into the car, Garrett Silvestri said "I don't really care. He can play with whatever he wants and he can do whatever he wants. I don't worry about the gender stuff too much." 

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