As temps rise, Sherman hosts Christmas in July - KTEN.com - No One Gets You Closer

As temps rise, Sherman hosts Christmas in July

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 It looks a lot like Christmas but feels a lot like July. While kids stay busy -- parents like don logan have heat one their minds.

"The sun can get real quick and hot and it can burn them real easy since they're nineteen months," Don Logan said.

While guests did their best to stay cool businesses put their best foot forward to attract new customers.

"July is a tough time financially for downtown because it's just people aren't shopping as much," said Karen Tooley, executive director of DSPR. "So we thought how can we get people downtown. There's so many great things here!"

Not only is downtown Sherman supposed to look like Christmas, it's supposed to look like a different time altogether.  

"It is just a throwback to when the square was filled in downtown Sherman every Saturday," Tooley said.

That throwback included hundreds of free root beer floats. The most popular destination for parched parents.

"I'm going to make sure they've got a little bowl of ice cream and plenty of shade over them," Logan said, motioning to his twin girls.

For the ice cream confectioner here at a Touch of Class Antique mall, who doubles as the owner, today started in the backroom where dozens of people assembled the sweet treats.

"The event kind of helps break up the summer doldrums when it gets to be 100 degrees and you need something different," owner Ivert Mayhugh said.

As hundreds come by for a cool down, our confectioner doesn't have time worry about the heat.

"I'm worried more about my sticky fingers than I am about the heat outside," Mayhugh said. "We're doing fine. We're getting by."

This is the second Christmas in July event for downtown Sherman. About eight hundred people were expected, and if all goes well, another event will be held next year.