Antenna Launches Technology Practice with New Clients and Team Hire - - No One Gets You Closer

Antenna Launches Technology Practice with New Clients and Team Hire

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SOURCE Antenna Group

Adds clients in mobile, security, enterprise software and big data analytics; brings on tech PR veteran Scott Samson as SVP

SAN FRANCISCO, Feb. 11, 2014 /PRNewswire/ -- Antenna, a strategic communications firm focused on public relations and content marketing, today announced the formation of its high technology practice. With a strong heritage in energy technology, the company has extensive experience working with clients at the intersection of energy and high technology. Today's announcement represents the company's expansion into the broad technology market with the addition of seven technology clients spanning mobile products, services and applications, security and enterprise software.

Also announced is the addition of Scott Samson, senior vice president, to help continue building the practice.

"Antenna's business growth underscores the market's appetite for a standout integrated communications firm that understands how to best build and launch successful PR and marketing programs that focus on leveraging key influencers," said Anna Cahill Leonard, president of Antenna. "While we will continue to build upon our reputation as the go-to agency in the growing energy technology marketplace, our expansion into the high technology space enables Antenna to utilize its rich history of translating complex technologies into stories that inspire." 

Antenna's new clients span energy technology and high technology:

  • Bidgely uses energy disaggregation technology to deliver customer empowerment and operational intelligence solutions for utilities
  • CEIVA Energy provides a comprehensive, flexible utility-controlled Home Energy Management System that helps utilities comply with regulations to reduce energy use and engage with customers
  • ISI Technology has invented the world's first and only digital auto-stabilizing electric water heater
  • KoolSpan protects consumers' mobile data voice communications through hardware-based mobile encryption and security applications
  • NextAxiom creates the now proven hyperService platform that powers business critical software solutions for the world's largest enterprises, including the 'zero defect' environment for global nuclear utilities
  • The Eye Tribe enables eye control on computers and mobile devices, allowing hands-free navigation of websites and apps, eye-activated login, enhanced gaming experiences and cloud-based user engagement analytics
  • Uskape offers a cloud-based platform that unifies users' data, meetings and projects into one cohesive ecosystem, eliminating the hassle of juggling multiple apps

To complement Antenna's momentum in the tech space, Scott Samson has joined the team to drive additional growth in the high tech practice and provide clients with top-notch PR strategy, counsel and service. Scott comes to Antenna from Atomic PR, and has driven successful media campaigns for technology companies such as Opower, Slacker, Livefyre, MediaFire, Heliae, WattzOn, BuzzMob, MyHealthTeams, Finding Rover, ParkNow and Progrexion, among others. He has also spearheaded PR and marketing efforts for utilities across the US, as well as the Department of Navy's Alternative Energy Awareness Program.

"Antenna has lived at the intersection of energy and technology for a while with an unparalleled reputation and we're now putting a strong focus on high technology," said Samson. "We have a passion for working with disruptive technologies and helping accelerate adoption through integrated PR and marketing campaigns. I look forward to working with Antenna's amazing portfolio of clients and helping grow our technology practice."

About Antenna
Antenna Group, a Beckerman company, delivers public relations and content marketing services to entrepreneurial and innovative organizations in technology sectors spanning energy, mobile communications, and enterprise software and hardware technologies. Headquartered in San Francisco, Antenna Group has offices in New York City, New Jersey and Washington, DC. For more information visit

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