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The UK Savory Snacks Market: What Consumers Eat and Why?

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LONDON, Feb. 11, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Savory Snacks Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Savory Snacks market in UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Savory Snacks market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The traditional view of Potato Chips being driven by children's snacking is now outdated and marketers must react to the changing consumer profile, and likely differing needs, of not just adults, but different groups within adults. Conflicting consumer needs such as quality, and indulgence clashing with health concerns mean careful positioning will be required to responsibly maximize sales in the future.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

It's not just in Potato Chips that there are significant differences between age groups in terms of consumption patterns. Marketers need to be aware of where the hot spots are in order to most effectively update their portfolios and approaches.

The Savory Snacks market in the UK is dominated by two categories, Potato Chips and Processed Snacks, which together constitute 80% of the overall market, by value. While these categories are clearly dominant there are also significant sales in other categories to target.

While a large share of consumers state that specific consumer trends affect their consumption, their propensity to act on these trends consistently varies by category. Marketers therefore need to carefully select which trends, in which categories, really offer addressable targets to aim at.

Key Highlights

In 2011 the total value of the Snacks Market (as determined by our category coverage) was worth over £3billion. With a couple of stand-out categories in terms of share attracting the attention, some of the smaller categories also offer significant markets to target in their own right.

Private Labels have been very effective in taking share away from Branded products in several categories, especially the smaller ones. With many retailers now increasing the quality of their private label offering, the leading categories should continue to be aware of this threat and seek to consolidate their positions to avoid future share losses.

In volume terms the leading retailers account for a large share of the market, but shares are not consistent across categories. For those seeking to build share, successful relationships with these retailers will be key; and for those looking to grow from a smaller base there are opportunities amongst some of the smaller retailers.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Savory Snacks Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ethnic/traditional Snacks
3.2.2 Meat Snacks
3.2.3 Nuts and Seeds
3.2.4 Popcorn
3.2.5 Potato Chips
3.2.6 Pretzels

3.2.7 Processed Snacks
3.3 Behavioral Trends and Market Value
3.3.1 Ethnic/traditional Snacks
3.3.2 Meat Snacks
3.3.3 Nuts and Seeds
3.3.4 Popcorn
3.3.5 Potato Chips
3.3.6 Pretzels
3.3.7 Processed Snacks
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Ethnic/traditional Snacks
4.1.2 Meat Snacks
4.1.3 Nuts and Seeds
4.1.4 Popcorn
4.1.5 Potato Chips
4.1.6 Pretzels
4.1.7 Processed Snacks
4.2 Consumer Profiles by Product Category
4.2.1 Ethnic/traditional Snacks

4.2.2 Meat Snacks
4.2.3 Nuts and Seeds
4.2.4 Popcorn
4.2.5 Potato Chips
4.2.6 Pretzels
4.2.7 Processed Snacks
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Savory Snacks Brand Choice and Private Label Consumer Penetration
5.2.1 Ethnic/traditional Snacks
5.2.2 Meat Snacks
5.2.3 Nuts and Seeds
5.2.4 Popcorn
5.2.5 Potato Chips
5.2.6 Pretzels
5.2.7 Processed Snacks
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Savory Snacks
6.1.2 Ethnic/traditional Snacks

6.1.3 Meat Snacks
6.1.4 Nuts and Seeds
6.1.5 Popcorn
6.1.6 Potato Chips
6.1.7 Pretzels
6.1.8 Processed Snacks
7 Consumption Impact: Market Valuation
7.1 Savory Snacks Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Savory Snacks Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Savory Snacks Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share

8.1.1 Retailer Volume Share in Savory Snacks
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Ethnic/traditional Snacks
8.2.2 Retail Share by Volume - Meat Snacks
8.2.3 Retail Share by Volume - Nuts and Seeds
8.2.4 Retail Share by Volume - Popcorn
8.2.5 Retail Share by Volume - Potato Chips
8.2.6 Retail Share by Volume - Pretzels
8.2.7 Retail Share by Volume - Processed Snacks
8.3 Profiles of End-Consumers of Savory Snacks, by Retailer Used
8.3.1 Asda
8.3.2 Co-Op/Somerfield
8.3.3 Iceland
8.3.4 Lidl
8.3.5 MandS
8.3.6 Morrisons
8.3.7 Sainsbury's
8.3.8 Tesco
8.3.9 Waitrose
8.3.10 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Savory Snacks Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Savory Snacks Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Savory Snacks Value Share (%), by Gender, 2012
Table 6: United Kingdom Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Savory Snacks Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Savory Snacks Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Savory Snacks Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Ethnic/traditional Snacks Consumer Group Share (% market value), 2012
Table 11: United Kingdom Meat Snacks Consumer Group Share (% market value), 2012
Table 12: United Kingdom Nuts and Seeds Consumer Group Share (% market value), 2012
Table 13: United Kingdom Popcorn Consumer Group Share (% market value), 2012

Table 14: United Kingdom Potato Chips Consumer Group Share (% market value), 2012
Table 15: United Kingdom Pretzels Consumer Group Share (% market value), 2012
Table 16: United Kingdom Processed Snacks Consumer Group Share (% market value), 2012
Table 17: United Kingdom Total Ethnic/traditional Snacks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United Kingdom Total Meat Snacks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United Kingdom Total Nuts and Seeds Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United Kingdom Total Popcorn Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United Kingdom Total Potato Chips Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United Kingdom Total Pretzels Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: United Kingdom Total Processed Snacks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: United Kingdom Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012

Table 25: United Kingdom Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United Kingdom Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United Kingdom Nuts and Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United Kingdom Nuts and Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United Kingdom Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: United Kingdom Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: United Kingdom Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: United Kingdom Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: United Kingdom Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: United Kingdom Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2012

Table 36: United Kingdom Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: United Kingdom Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: United Kingdom Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2012
Table 39: United Kingdom Meat Snacks Consumer Profiles (% consumers by sub-group), 2012
Table 40: United Kingdom Nuts and Seeds Consumer Profiles (% consumers by sub-group), 2012
Table 41: United Kingdom Popcorn Consumer Profiles (% consumers by sub-group), 2012
Table 42: United Kingdom Potato Chips Consumer Profiles (% consumers by sub-group), 2012
Table 43: United Kingdom Pretzels Consumer Profiles (% consumers by sub-group), 2012
Table 44: United Kingdom Processed Snacks Consumer Profiles (% consumers by sub-group), 2012
Table 45: United Kingdom Savory Snacks Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 46: United Kingdom Ethnic/traditional Snacks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: United Kingdom Meat Snacks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: United Kingdom Nuts and Seeds Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: United Kingdom Popcorn Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: United Kingdom Potato Chips Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012

Table 51: United Kingdom Pretzels Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: United Kingdom Processed Snacks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 53: United Kingdom, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: United Kingdom, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: United Kingdom, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: United Kingdom, Nuts and Seeds: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: United Kingdom, Popcorn: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: United Kingdom, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012

Table 59: United Kingdom, Pretzels: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: United Kingdom, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 61: United Kingdom Savory Snacks Market Value (Pound Sterling million), by Category, 2012
Table 62: United Kingdom Savory Snacks Market Value (US$ million), by Category, 2012
Table 63: United Kingdom Savory Snacks Market Volume (Kg m), by Category, 2012
Table 64: United Kingdom Savory Snacks Market Value (US$), by Category, 2012
Table 65: United Kingdom Savory Snacks Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 66: United Kingdom Savory Snacks Expenditure Per Capita (US$), by Category, 2012
Table 67: United Kingdom Savory Snacks Expenditure Per Household (Pound Sterling), by Category
Table 68: United Kingdom Savory Snacks Expenditure Per Household (US$), by Category
Table 69: United Kingdom Savoury Snacks Market Volume (Kg), by Category, 2012
Table 70: United Kingdom Savory Snacks Consumption Per Capita (Kg/ Population), by Category, 2012

Table 71: United Kingdom Savory Snacks Consumption Per Household (Kg/ Households), by Category, 2012
Table 72: United Kingdom Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Table 73: United Kingdom Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 74: United Kingdom Meat Snacks Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 75: United Kingdom Nuts and Seeds Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 76: United Kingdom Popcorn Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 77: United Kingdom Potato Chips Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 78: United Kingdom Pretzels Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 79: United Kingdom Processed Snacks Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 80: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 81: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 82: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 83: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2012
Table 84: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From MandS (% by Subgroup, as tracked by the Survey), 2012
Table 85: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 86: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 87: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 88: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2012
Table 89: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Savory Snacks Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Savory Snacks Value Share (%), by Gender, 2012
Figure 4: United Kingdom Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Savory Snacks Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Savory Snacks Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Savory Snacks Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Nuts and Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012

Figure 13: United Kingdom Nuts and Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United Kingdom Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United Kingdom Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United Kingdom Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: United Kingdom Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012

Figure 22: United Kingdom Savoury Snacks Market Share (US$), by Category, 2012
Figure 23: United Kingdom Savory Snacks Expenditure Per Capita (US$), by Category, 2012
Figure 24: United Kingdom Savory Snacks Expenditure Per Household (US$), by Category
Figure 25: United Kingdom Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Figure 26: United Kingdom Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg ), 2012
Figure 27: United Kingdom Meat Snacks Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 28: United Kingdom Nuts and Seeds Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 29: United Kingdom Popcorn Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 30: United Kingdom Potato Chips Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 31: United Kingdom Pretzels Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 32: United Kingdom Processed Snacks Survey-tracked Retailer Shares by Volume (Kg), 2012

Companies Mentioned

Asda, Co-Op/Somerfield, Iceland, Lidl, MandS ,Morrisons ,Sainsbury's.

Read the full report:
The UK Savory Snacks Market: What Consumers Eat and Why?
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