"Don't mess with Texas" anti-litter campaign - KTEN.com - No One Gets You Closer

"Don't mess with Texas" anti-litter campaign

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AUSTIN, TX -- Throughout the month of April, the Texas Department of Transportation (TxDOT) is launching a re-tooled version of its iconic Don't mess with Texas® anti-litter campaign. 

Indeed, the Lone Star State's most well-known public service campaign is getting a makeover.   Don't mess with Texas® has been re-worked to appeal to young adults between 16 and 34 who are often referred to as 'millennials,' many of whom weren't born when the Texas Department of Transportation (TxDOT) first rolled out its now world-famous litter prevention campaign 27 years ago.

With audiences new and old in mind, the stars of the new campaign (or "CANpaign," as TxDOT is calling it) will be iconic red, white, and blue "Don't mess with Texas" trash barrels.  In the coming months, hundreds of such barrels will appear at the state's travel information centers, popular tourist attractions, sports venues, and other high traffic locations to remind drivers to properly dispose of the millions of pieces of litter that are now being tossed from vehicles onto Texas highways. 

This this Saturday, April 6th, Sherman/Denison area residents of all ages can get involved with the campaign.  TxDOT is partnering with Keep Texas Beautiful on an effort, designed to clean up parks and fields across our state.  The initiative is called the Don't mess with Texas® Trash-Off.  Similar initiatives will be held across the Lone Star State on Saturday.  It's the state of Texas' largest single-day litter cleanup event.

During the Trash-Off, volunteers from across the state collect litter along roadways as well as around other public places, parks, neighborhoods and waterways.  In 2012, more than 80,0000 volunteers participated in the Trash-Off. Because of their efforts, approximately 7 million pounds of trash were removed from Texas communities.

If you are interested in registering for the event or other clean-up efforts this Spring, they can visit www.KTB.org and click on the "Get Involved" tab.

Please see also the press release below, highlighting the new Don't mess with Texas® campaign.

Lastly, for your reference, here is a link to access Don't mess with Texas® campaign photos, PSA's, video and additional press materials:

http://sherrymatthews.com/pr/DMWT/