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Senior marketing executive joins growing company as it expands services globally
LEWISVILLE, Texas, Feb. 25, 2013 /PRNewswire/ -- Parago, a global incentives and engagement company, today announced the addition of Rodney Mason as Chief Marketing Officer. In this newly created position, Rodney will spearhead Parago's corporate and client marketing initiatives, leading their global full-service creative agency and corporate strategy.
"Our clients depend on us to bring them innovative ideas that help deepen relationships with their constituencies and drive revenue. Rodney has experience with some of the world's largest brands, creating programs that connect people and companies," said Juli Spottiswood, Parago President and CEO. "He has a world-class track record in marketing strategy, product development, branding, digital, mobile, social, CRM and channel marketing and we are excited to bring his expertise and innovative ideas to our clients ."
Rodney has led an accomplished career growing and leading award-winning agencies that serve top tier brands in the CPG, financial, retail, travel, technology and telecom industries. He was most recently Chief Marketing Officer at Moosylvania, an independent advertising agency working with leading national clients where he developed national studies and white papers and spoke as an expert on mobile, social, and digital technologies and their impact on retail and shopping matters.
Rodney has built a significant social following in the marketing community with one of the top 1% most view profiles on Linkedin and 56,000+ twitter followers, making him one of the most social CMOs in the world.
Parago is the most comprehensive single source for incentives and engagement programs issuing $2 billion in rewards and connecting more than 50 million consumers, employees and independent channel sales representatives with brands every year in more than 130 countries. For more information on Parago, visit us at www.parago.com.
Parago is the leading source for incentive and engagement programs that motivate consumers, sales channels and employees. With clients around the globe, Parago has distinguished itself in the rewards-based incentives field for more than ten years by consistent reinvention of legacy approaches, introducing 27 industry firsts and receiving three patents. Parago issues more than $2 billion dollars in rewards every year, and offers the most all-inclusive approach to turn-key consumer, channel and employee management worldwide. For more information visit www.parago.com, the Parago blog or Twitter.
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