Americans Expected to Spend Billions on Valentine's Day - KTEN.com - No One Gets You Closer

Americans Expected to Spend Billions on Valentine's Day

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DENISON, TX---- They say love is priceless, but when it comes to Valentine's Day, that may not be the case. This year, The National Retail Federation predicts that Americans will spend an average of $130 per person on gifts, which is almost a 9% increase from last year.

Flowers, candies and cards are all popular ways to show you care.

"I got a card from my husband," Kay Crane said. "When I opened the one he got me it was the same card, we've been married for 46 years."

This Valentine's Day, local business owners said Texomans are willing to spend a pretty penny on the day of love.

"We had one customer who extended Valentine's Day into a three day thing," Judy's Flower Shoppe owner Judy Holder said.  "He sent his wife flowers three days in a row and they were different everyday. He spent quite a lot of money."

This year, Americans are predicted to spend more than $18 billion dollars on Valentine's Day and $1.9 billion of that will be on flowers, so it's no surprise that Holder's shop has been overwhelmed by orders.

"Normally, the orders start coming in about three to four days before Valentine's Days, but probably about 70% of them are ordered within the last 48 hours," Holder said.

Holder said this year, business is blooming and that the economy seems to be taking the floral shop out of the red. 

"Our average sale was up quite a bit which was very surprising to me," Holder said.

Workers at Buffy's Cupcakes have also been busy.

"Business really started picking up yesterday," Buffy's Cupcakes owner Buffy Hanson said. "We were super busy today. We've been really busy selling cupcakes and chocolate-dipped strawberries."

Hanson said people have been spending anywhere from $2 to $50 dollars on Valentine's Day treats.

However, while the gifts may be nice, Texomans say what's most important is the thought behind them.

"It's not about getting gifts or flowers, but doing something that takes a little thought," Crane said.